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| ID Life's Carla Ferrer and Susan Ruch |
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| Participants at the Road to Healthy Hair LIVE Event |
Are there to many live events? Some say that there are so many different shows with so many different messages for the consumers that consumers are getting lost. Some ask if going to these shows help or hinder your natural hair care?
If you're a hairstylist you should expect your perspective to be very different than that of a regular consumer. You've likely been working in your salon all winter and have been looking forward to flying down to Atlanta for the Bronner Brothers event to blow off a little steam, You're thinking you may stumble across something new in between your convention partying and get all kinds of free sample products. I should indicate that there's nothing wrong with that motivation, necessarily. I know that all stylists' first priority is discovering the new products and techniques so they can share them when they get back home.
If you're wondering whether it can help your hair or hurt your hair, as a consumer, than I think we've established that if you're a professional going to a professional event, it's a very positive thing. Consumers, however, going out to all kinds of "meet ups" may be taking on unnecessary risks with their hair care. Should you trust the hairstylists who are there and the product vendors? I think it comes down to the event organizers and the reputation they have. As we mentioned earlier, there are those who have great established reputations and those who do no
t. I am always concerned about those who throw up a tent and put on a hair show. It, of course, takes a great deal of planning to effectively create a dynamic show.
I believe knowing how to compartmentalize your live hair event participation will help you determine if can really help you? Your natural hair care takeaway will be that much more effective.
What are your thoughts?

